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V8 Supercars

About the Audience

Male 82% Parents of children under 16 30%
Female 18% New South Wales 34%
Age 35-49 years 40% AB Quintile 14%
Age 25-34 years 22%    
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Description

The BigPond Official V8 Supercars website continues to evolve and bring all the latest news and results direct from the track. New Homepage and navigation improvements have increased usability and produced great results as the sites content continues to grow including more pre race information and everything you need to know after the chequered flag.

  • An all new editorial team direct with unbeatable experience and knowledge bring all the latest news direct from pit lane with lap by lap commentary over race weekends, and the latest news straight from the teams between the races.
  • Simplified user registration process builds on the V8 Supercars database and newsletter readers.     
  • The live application brings Qualifying Live from the track and races are simulcasts through v8supercars.com.au and the BigPond network. ·        
  • Extra race weekend coverage includes more photos, after session driver quotes, video highlights packages of each race and action highlights capturing the whole event. ·        
  • Greater coverage for the Fujitsu Development Series with dedicated editorial staff getting news direct from the 2nd tier teams. ·        
  • An additional third series covered on the site with the Online Series where racers compete with the iRacing simulator, similarly to NASCAR and the IZOD Indy Car series.
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Statistics

Page Impressions 2,156,292 Session Duration 05:05
Unique Visitors 293,396 Frequency N/A

Source: Omniture Site Catalyst: May 2011 - July 2011 (Site Statistics)